Website for Kudler Fine Foods Essays

Website for Kudler Fine Foods Essays Website for Kudler Fine Foods Essay Website for Kudler Fine Foods Essay Kudler Fine Foods (KFF) mission is to provide customers the best produce, wines, and associated needs in an unparalleled customer setting. Kudler brings its customers the finest products from around the world. Kudler Fine Foods wants to improve the functionality of their current website to be more competitive and to offer their unique products to customers everywhere. History The founder of Kudler Fine Foods is Kathy Kudler; she brings knowledge from a previous career as a vice president of marketing. As Kathy relieved her stress by gourmet cooking, she found it hard to find all ingredients in one place. Kathy recognizing a need for an upscale gourmet store in La Jolla, CA, she sought financing with a business plan in hand, and opened her first business June 18, 1998. To Kathy’s surprise, the store was profitable within the first nine months. In 2000, Del Mar became the location for the second store and a third store in Encinitas was in operation in 2003. Kudler Fine Foods is now ready to offer these great products to customers around the world with a new e-commerce website. Sales and Marketing Kudler Fine Foods is experiencing growth in the gourmet market, the time has come to grow in the service area, improve upon the effectiveness of its business and increase loyalty and profitability by increasing the purchasing power of its consumers. If the opportunity is favorable, Kudler Fine Foods will launch stores in Florida and Connecticut. Kudler Fine Foods focus has been on the development of services to the customer and adding a frequent shopper program to help increase profits. Now the business will incorporate the frequent shopping program and sales into the new web design that will take Kudler Fine Foods to the next level of business opportunities. Point of Sale The current Point of Sale (POS) module is NCR RealPOS 30; it gathers customer files and details of items purchased. The POS system permits growth with ecommerce; it can capture the same information online as well as in-store purchases. The new website will interface with the current POS system. Gathering customer information brings on the responsibility to guard personal information. Modern businesses deal with an elaborate system of laws and regulations. Business owners cannot survive without basic knowledge of these laws and regulations. KFF’s business has superior ethics that inspiring to do what is best for the customer, not just try to make a profit. Frequent Shopper Program Kudler Fine Food’s tracks the purchase behavior of the customer at the individual level. KFF provides incentives from joint ventures with companies with a program based on points accumulated from purchases. Kudler customers are not focusing on price; they want quality and variety of gourmet foods. The web is a great place to offer such merchandise to customers by using pictures and videos to offer how- to on using gourmet foods. The firm’s relational attitude often comes to life by the articulation of frontline employees whose characteristics and behaviors’ can apply considerable impact on the results of interactions with the customers according to Arbore, Guenzi, and Ordanini (2007). The same is true with service level for a website; the site must also meet all the needs of the customer. Focus Group The focus group for the development of an e-commerce website will be Kathy Kudler, the Director of store operations, sales staff, accounting clerk, computer support specialist, purchasing manager and IT staff. According to Woodward (2008), a website can expand a company’s geographical reach and its ability to provide customer service at a low cost. Current System The current system is a Norvell 4. 11 server with four POS windows PC’s at each location with a 56k modem connected to the Internet and each store has a standalone UPS modem. La Jolla and Del Mar each have a PC with PII NT server with built-in modem and cd-rom reader and a PC with PC 64 mg ram with windows and office 97 using server, a bubble jet printer and a stand along cd burner. Purpose Kudler Fine Foods is a unique type of store with a unique clientele. There are very few specialty stores in the United States so the use of a website will open a new business to web users to obtain gourmet foods delivered right to their doorstep. In staying with their specialty branding, Kindler’s executives and the sales and marketing department are enthusiastic about the se of the e-commerce website. Detail Design Kudler will need to implement an up-to-date server. We recommend that a server be purchased and the current one scrapped. The server will also need to run a more up-to-date version of the Windows operating system. I recommend Windows server either 2003 or 2008. I chose the Windows server edition because of the company’s already existing famili arity with the Windows server operating system. I also believe that learning the Linux operating system might slow down business operations and this is why in this situation a newer version of Windows would be a more reliable choice. Windows Server 2008 R2 builds on the successes and strengths of its Windows Server predecessors while delivering valuable new functionality and powerful improvements to the base operating system. New Web tools, virtualization technologies, security enhancements, and management utilities help save time, reduce costs, and provide a solid foundation for the information technology (IT) infrastructure (Microsoft. com, 2009). After the purchase of a server, and the launch of the website, we can keep the Kudler Fine Food checkout lanes open around the clock. The website will be written in hypertext mark-up language (HTML). Html is the standard programming language that information for the web is created in. The site will include JavaScript and Ajax with Meta tags to help search engines keep Kudler Fine Foods at the top of search results. We recommend that we change the current Internet access from a 56k dial up modem to modern like a high-speed xdsl or cable internet access. In addition, other options available, but I think cable or xdsl Internet access will give Kudler more than enough Internet bandwidth. This will enable the Kudler website to handle the traffic to their site in a faster manner. The modem upgrade will also enable the company server to send e-mail without worrying about the bottlenecking or choke points that occur due to the limited amount of bandwidth that is available to a dial up network. This will also be an improvement for those employees who need to access the network remotely. After signing up at the website, the customer will have agreed that his or her actions will be tracked while on the website via the user agreement or the terms of service. This will help Kudler tailor its business around the user. This will be more effective because Kudler can suggest the items that the customer is most interested in, and offer deals on those specific products. I believe that this will result in more customers who are pleased with their experience at the Kudler website and more sales for Kudler. This service will also enable customers to create online shopping list, and enable them to pay from home and pick up in store or have the items shipped. Test Process summary After all code is tested, a testing environment will be set up for users to test all web pages on different browsers. Testing for the website will be done using IT staff and in house employees. The functionality must appear seamless while the system must integrate with all aspects of the current POS system with enterprise wide software, online shopping and the Content Delivery Network (CDN). According to O’ Kennon (2010), using (CDN) as a server hosted by a third party, the content will be geographically closer to the users that request the content of the Website from Kudler Fine Foods. This will provide high-quality service quickly to keep the users attention. Software To start the testing, using the website interface and database software, the first step is the testing of the enterprise wide analytics software by integrating the current Access database; this will help expedite the testing and integrating tasks. The current Access database contains all vital records to the company. The enterprise wide software must be able to show the important fields within the database for each department. Testing of this software will be conducted offline to ensure the proper interfacing to the purchasing system works. Sales employees communicate with the customers; they would have firsthand knowledge of what the customer likes. If all looks good offline, then once the server is up and running transition to the website interface will begin. Hardware During the software coding, hardware testing will be used to validate the proper transition. A new server will be purchased and tested within the Kudler system as an addition. Once the server seems viable transferring information from the old servers to the new one will begin. As the software becomes available all testing between hardware will be with the new server. This will ensure that no additional testing will be needed on unused hardware. Testing will include data transfer and communication between location and external Internet connectivity. Support and Maintenance Summary Because Kudler Fine Foods is a smaller company, an offsite support company or outsourcing would make better business sense. The company does not have to employ a service person to maintain the website as well as any hardware for the system. This will be a cost savings for the company; in the event that hardware has problems, they can inform the support company. A super user at each location will help other employees and customers if they have issue that come up with the website. References Arbore, A. Guenzi, P. and Ordanini, A. (October 12, 2007). Loyalty building, relational trade-offs and key service employees: the case of radio DJs. Emerald Journal retrieved April 23, 2010 from the University of Phoenix Microsoft. com. (2009). Microsoft Windows Server Edition 2008R2 Product Information. Retrieved April 23, 2010 from microsoft. com/windowsserver2008/en/us/product-information. aspx O’Kennon, C. (2010). Content Delivery Networks. Retrieved May 7, 2010 from apollolibrary. com/Library/err/ElectronicReserveReadings. aspx. Woodward, K. (2008). Evaluating Web Site Goals and Needs. Retrieved May 7, 2010 from apollolibrary. com/Library/err/ElectronicReserveReadings. aspx.

Visual Arts in Pre

Visual Arts in Pre Pre-historic Greek artworks have influenced cultures and arts in many countries around the globe, especially in the sculptural and architectural arts. Right from the Roman Empire in the West to the Far East including Japan, ancient Greek artworks are a source of inspiration (O’Kelly 1982, p. 88).Advertising We will write a custom essay sample on Visual Arts in Pre-historic Greek Artworks specifically for you for only $16.05 $11/page Learn More The Greek architecture left a lasting impression in the architectural design of public buildings. Contemporary buildings and the ancient Roman arts copied a lot of things from the Greek. This paper compares the Parthenon, a well known surviving building of ancient Greek with the War Memorial Opera House in San Francisco, which is a piece of contemporary architectural artwork. The Parthenon building on the Acropolis, in 5th BC to replace an old temple destroyed during an invasion (Beard 2010, p.12). The temple bu ilding in Athens and it acted as a sign of Athenian dominance in the Greek Peninsula. The War Memorial Opera House located in San Francisco on Van Ness Avenue opposite the City Hall opened its gate to the public in 1932 (Couret 1998, para. 2). The building was among the last main American building built in the Beaux-arts style. This style of art borrowed a lot from the ancient Greek and Roman architectures. The Parthenon (Neils 2005, p. 3) Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More The War Memorial Opera House (SFWMPAC Online n.d, n.p) The Parthenon building to served as a temple for one of the goddesses of Athens. It was built to offer thanks to Athena the goddess for their success and victory in the war. In fact, the name originated from a cultic statue housed in one of the rooms, in the temple. The building later invaded and turned into a church in honor of the Virgin Mary. On the other hand, the War Memorial Opera House was built to commemorate the people who died during the World War I. It also served to host the San Francisco War Memorial and Performing Arts Center since 1932 when it opened its doors (‘Parthenon, Lovell Minnick and Fisher Lynch Conclude Acquisition of H.D. Vest Financial Services’ 2011, para. 2). Classical Doric order or style, which, is normally calm and sturdy was used in building both buildings (Michos 2002, para. 7). The Parthenon, credited as one of the perfect Doric temple ever built in the world while the War memorial Opera House constructed using paired columns, an application of Doric order (‘The Webby Awards 2001(R) Will Take the Stage at San Franciscos War Memorial Opera House’ 2001, n.p). Doric style applied the directly standing columns on flat pavements known as stylobates and alternated metopes a feature common with the two architectural works under consideration. Ionic columns were also clearly used in both buildings. The materials used to make the two pieces of architecture were different mainly because of the different in their respective location. Wooden roofs, marble tiles and marble statues made up the Parthenon’s interior. Other materials used in the building were ivory and gold, and it stood on a limestone rock. Coffered ceiling; large aluminum and glass paneled chandelier made up the War Memorial Opera house’s interior. Sculptures are a common occurrence in the two buildings despite the difference in age (Clark 1997, para 5).Advertising We will write a custom essay sample on Visual Arts in Pre-historic Greek Artworks specifically for you for only $16.05 $11/page Learn More An explosion destroyed the Parthenon, but the War Memorial Opera house in San Francisco continues to stand. It maintains a lasting impression of the ancient Greek architectural designs, and buildings (Kaldor 2010, p 23). Technologically, the building has advanced, but it refuses to let go of its ancient world’s ‘theater feeling’. Until late 20th century, the Parthenon laid destroyed, but the Greek government set out to revive the ancient building. Now it is meant to become a museum, but unfortunately, the original design cannot be recovered. Only an impression of it is possible. References Beard, M., 2010. The Parthenon, Profile Books. Clark, A., 1997. After the quake: Andrew Clark attends the re-opening of San Franciscos refurbished War Memorial Opera House Financial Times, pp. 08-08. Couret, C., 1998. San Franciscos historic opera house re-opens, The American City County, 113(9), pp. 28-28. Kaldor, A., 2010. Great opera houses: masterpiece of architecture Masterpieces of Architecture Series. Antique Collectors’ Club, the University of Michigan. Michos, I., 2002. The enduring question about the Parthenon, Financial Times, , pp. 06-06.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Neils, J., 2005. The Parthenon: from antiquity to the present. Cambridge University Press. O’Kelly, M., 1982. Newgrange: Archaeology, Art and Legend, London: Thames and Hudson. Parthenon, Lovell Minnick and Fisher Lynch Conclude Acquisition of H.D. Vest Financial Services, 2011. Entertainment Close Up, , pp. n/a. The Webby Awards 2001(R) Will Take the Stage at San Franciscos War Memorial Opera House, 2001. United States, New York: PR Newswire Association LLC. SFWMPAC Online, n.d., San Francisco War Memorial Performing Center. Web.

DISCUSSION QUESTIONS Essay Example | Topics and Well Written Essays - 250 words

DISCUSSION QUESTIONS - Essay Example Based on the target profit of the enterprise the manager can determine the prices he needs to charge to achieve the financial goals of the company. A qualitative technique that the company can use is a focus group of customers. 3. The price sensitivity in the hotel industry is more evident in the lower end of the market. Bargain hotels compete with other hotel chains in a manner that price wars often occur. Price wars are an undesirable business occurrence that hurts the profitability of all companies involved. During the recession people were more sensitive to prices more than ever before due to rising unemployment and lower incomes. 4. Unbundling products in the restaurant industry is a technique that is used to lower the overall prices. Sometimes some of the value added in the bundling for the customers included food items that the customers did not desire. Unbundling enables restaurants the ability to offer lower unitary prices per food items at prices that bring higher profits. 5. Price discrimination occurs when companies charge different prices to different customers (Wisegeek). A socially responsible price discrimination strategy is charging a lower price to senior citizens. Another example of price discrimination is charging higher prices to tourists. 6. A hotel or restaurant can obtain great results from its first revenue management program, but profits are not optimized until the company goes through a process of collecting sales numbers trying different offers and price points in its menu. In the fast food industry the participants are constantly changing their prices. Sometimes companies utilize menu offers that become popular such as McDonald’s $1

Visual analysis paper Assignment Example | Topics and Well Written Essays - 1500 words

Visual analysis paper - Assignment Example It was painted when the artist had just returned to Italy after spending 14 years at a Spanish court. By this time, she had married Orazio Lomellini, a Genoese ship captain. The artists obtained her inspirations and subjects for painting from the many visits to various courts and her contacts with painters of great renown such as Luca Cambiaso (Pizzagalli, p. 12). Through these contacts, Anguissola stayed in touch with current developments in art. The art is unique and more interesting to study than others by the painter are because the artist usually painted portraits. The art is oil-on-canvas and measures 49.5" x 43.5" or 125.7x110.5 centimeters. It is one of the Lowe Art Museum collections at the University of Miami. This masterpiece is among the well-known Counter-Reformist works, which portrayed the interests of counter-reformists in devotional images. The main purpose of these arts was to appeal to the viewers in an emotional manner, never achieved by reformist painters (Pizzagalli, p. 15). As a counter-reformation art, ‘The Holy Family with St. Anne and John the Baptist’ is depicted in a clear and accurate fashion with little imaginary or unnecessary embelishments and decorations. As is the case with other Renaissance paintings, this painting has teh features of the then developments in the depiction of light through space. In addition, light is representaed through its reflection from different surfaces. This representation of light through refleciton from surfaces and space helps the painting to achieve extreme realism. The use of oil paint instead of tempera  or  fresco, really helped the painter to achieve light representation. In this art, oli painting helped the artists to achieve a richer colour, finer detail and greater realism. Like other oil painting, these features must have been achieved by many weeks of reworking the paining.The artist, through the use of the visual features of the counter-reformation and reinassance

Synthetic Biology Essay Example for Free

Synthetic Biology Essay Synthetic Biology New era of programmable Acells Under supervision of Dr. Hanaa El Badawy By; Manar hesham fouad 70019 Ahmed Ibrahim agami 60015 Yassmin Mohamed moatassim 70187 Ahmed osman Shymaa khaled Introduction As a result of the fast ,cheap DNA sequencing and synthesis with parallel developments in the field of bioinformatics, the emergence of a new discipline known as synthetic biology or synethesia has taken place, by the efforts of J. Craig Venter the genomics pioneer and his team, that is an innovative and highly promising blend of science and engineering aim either to improve understanding of biological systems, their complexity and the interaction of complex pathways, or to use the organisms as factories for obtaining specific products, that eventually can lead to the next industrial revolution. It is hard to provide an accurate definition of a new emerging scientific discipline like synthetic biology, it can be changed over time as awareness increases.

MS Word Against WordPro :: essays research papers

MS Word WordPro Functional  Ã‚  Ã‚  Ã‚  Ã‚  General   Ã‚  Ã‚  Ã‚  Ã‚   Customization 5  Ã‚  Ã‚  Ã‚  Ã‚  Compatibility 6 Templates 7  Ã‚  Ã‚  Ã‚  Ã‚  User Friendly (learning curve) 6 Object Insertion 5  Ã‚  Ã‚  Ã‚  Ã‚  Obsolesce (version wise) 7 Formatting Options (editing) 8  Ã‚  Ã‚  Ã‚  Ã‚  Product Support 8 WordPro Customization   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  WordPro really doesn?t allow you to customize the look of the program, unlike Microsoft?s Word. About the only thing that you can customize in this program is the view. The funny part about this is that, the views that you have the options of choosing, are ones that Microsoft does not offer. Even though WordPro doesn?t offer the extensive customization that word offers you really don?t need it. WordPro offers extensive and very useful toolbars that adjust to what ever you are doing in the window. When looking at the toolbars, they are very thoughtfully laid out with only the functions that you use the most. The other advantage of the toolbars is that they are located at the top and bottom of the page, making the most amount of the room on the screen, instead of at the top of the screen, like Words default. Templates   Ã‚  Ã‚  Ã‚  Ã‚  The extensive amount of templates that come with and that you can get for this program are amazing. There is a template for everything that you could possibly need. There are templates for Accounts Receivable bills all the way to a template to a fax coversheet followed buy the fax. Using the templates is not all that hard either. It is basically point and click, follow the direction that are there for you and are easy to understand. The best thing about the templates is that they all use a series of frames, which is very useful if you want to remove a certain section of the template, with out messing up the whole document. Object Insertion   Ã‚  Ã‚  Ã‚  Ã‚  In this program object insertion is a little bit of a pain, you can do it, but for a person never using the program before, it will not only be frustrating, but it will also deter you from using the program. Unlike Microsoft?s Word, it is not as easy to get to. WordPro unfortunately also doesn?t support as many file types either. On the upside, once you figure out where the function is in the program, it is not all that hard to work with. Formatting Options   Ã‚  Ã‚  Ã‚  Ã‚  In this section, WordPro is very competitive with Word. They both have the same options, like auto correct, although they may be called different names. They also have the same easy to find menus.

External Factors Essay

External factors are a number of influencing factors which are not controlled by the company but will impact pricing decisions. It includes of legal, consumer trends, technological, and competitors. Our company focuses on technological and competitor as external factors that influencing price setting on matcha collagen biscuits. Competition factors can look into three areas which are monopoly competition, perfect competition and oligopoly competition. Monopolistic competition is a situation where a single company or group controls the entire output of the market for a given type of product or service with any buyers. Besides, a monopoly is protected from competition by high barriers to entry and the product it produces has no close substitutes. Example of monopolistic competition is water service which supplier of water has no substitutes. Perfect competition is a market structure where there are a large number of buyers and sellers. There are a perfect knowledge of market condition and the price which no individual firm has any influence on the market price. The products in perfect competition are homogeneous which they can be substituted easily. Therefore, the company can entry or exit the industry without affecting the market. An oligopoly competition is a situation in which a particular market or industry is dominated by a small number of firms which compete against each other. There is an element of interdependence in the decision-making of these firms. Example of oligopoly competition are newspaper industry, petrol stations, and airlines. Our product’s price is influence of external factors which is perfect competition. This is because there are many firms produce an identical and homogeneous biscuit in the biscuit market such as Munchy, Tiger, and Jacobs. Besides, they are many sellers in the biscuit market which are Kraft, Julie, and Munchy as well as there is no dominating firm. Therefore, our company is considered as price takers which accepts market price determined by the forces of market demand and supply. Furthermore, all buyers and sellers have perfect knowledge about the prices of biscuits in the market. Hence, our company cannot simply set the price of matcha collagen biscuits to maximize its profit, this will cause our product easily substitute with another brand of biscuits. Moreover, our company has complete freedom of entry into and exit from the biscuit market without affecting the entire market. Technology is a business enabler that has a revolutionary impact on the actual conduct of business. It contributes to achieving desired business productivity and efficiency. Under technological, our company using advanced technology on manufacturing operation to produce matcha collagen biscuits. Examples, our company used the latest techniques and machinery in order to increase the production as well as maximize capacity. Furthermore, the creation of databases and electronic communications in our company have enabled vast quantities of information to be shared and quickly distributed within the company. Moreover, our company’s customer service department used communication technology to talk to customer but will also have access to internal systems, such as technology to simplify credit control and stock control. Therefore, shifts in technology and advances may affect costs, quality and overall innovation of our product which becomes a major factor of setting the right price f or matcha collagen biscuits.